Guest Blogging for iZooto

Originally published on Jul 06, 2016

Last updated on May 04, 2022

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Guest Blogging for iZooto

From time to time, we get requests for guest blogging for our blog. So we decided to put together a post on this topic because we want fresh perspectives to be shared on our blog. Besides, we would love to host brilliant content marketers on our platform and promote their work.

If you’re interested in submitting a guest post for iZooto, please read on and we’ll walk you through what we are looking for and what the guest blogging process looks like -  

Why Guest Blog? And why on the iZooto blog?

At the core of it, guest blogging helps you contribute to the community. Guest blogging is a great way to share what worked for you and what did not. Sharing crisp, actionable content with the community. And as we all know, giving is receiving. Here is what you get from being a guest blogger:

  • Get your ideas in front of hundreds and thousands of readers
  • Meet the community and tell them about yourself
  • And of course, the classic good old backlink to your website

iZooto Blog has grown over 5X in the past 6 months and now attracts over 10,000 readers every month. With over 1000+ subscribers from organizations like  Harvard Business Review, Hubspot, with your guest post, you have a direct opportunity to network with this community. If you are a content marketer and have exceptional writing and/or design skills and would like to share your expertise with a large audience of marketers, growth hackers, and business owners, we'd love to hear from you. Drop us a mail at nash[@]izooto.com


How does this work?

Contributions that are comprehensive, data-driven, and insightful that help our readers learn something new about the world of publisher business get published. While our focus remains on content about specific marketing practices, we do cover a variety of topics that directly or indirectly impact marketing teams of media houses and bloggers.

We get a lot of pitches. Most don’t get accepted. Here are some tips to stay out of our trash can

  • Follow the guidelines:  There’s nothing more annoying than getting a pitch that doesn’t follow our guidelines.
  • We respond within a week -  If we like your submission, we will reply within a week. We are a lean team and we respect your work. Just that we get a lot of submissions and it takes a bit to respond.
  • We don’t republish - If the content has been published before, we won’t touch it. We are looking for freshly brewed content for our audience.
  • We don’t like redundant content: Make sure we haven’t already covered your topic before. Also, we won’t want to publish what has been done and dusted to death. Social Media Tips, SEO basics et all won’t really attract our attention.
  • We follow a framework and calendar:  There are the topics that we want to focus on and if you fall in this framework, we would be excited to review.
    • Top of the Funnel Traction: Strategies and not hacks that help marketers grow traffic at the top of the funnel.  
    • Mid of the Funnel Actionables: Tools, and frameworks that help publishers engage their users. Think Web Analytics, Conversion Techniques, Optimization
    • Closures and Advocacy: Practices that can help you convert better, faster, and transform your conversions into advocates/referrals.

These posts could be - How-to Guides, Comparative analyses, Listicles, and Frameworks. For obvious reasons, we don’t do reviews.

Not sure what topics will be approved? Select from the topics mentioned here


Idea Accepted. What next?

If we accept your idea, we will work closely with you to understand your thought process. This means that you need to provide us with a detailed structure of the article as to what you plan to cover. Before we publish any post on our blog, we check for two things - Tonality and Quality.

  • Readers enjoy our blog because of what we write and how we write it. There is a specific tone with which people can relate and get insights. Read some of our blog posts to understand this better.

  • Quality is a subjective metric but here is the emotion that we want every piece of content should trigger - it should make the readers forward the article to their friends / take a printout and ponder.

Editorial Guidelines:

Guidelines:

  • We publish heavily researched articles with a minimum of 1,500-1,800 words per article. Anything less than 1,500 usually implies that they are not heavily research-based.
  • Infographics need to be supported with a 300 words copy.
  • Be natural but not self-promotional
  • Be sure to cite quotes, research, and other third-party data you use in the article, linking to the original source. Data points without a source will be omitted.
  • We have a graphic design team that will take care of the featured image for the post. Feel free to include any screenshots/graphs/charts that you think will support your article. We might edit them as per our overall theme.
  • We love the GetApp Style guide. It is exhaustive and comprehensive. Do refer to it while writing.

Headlines, Subheadings, and Conclusions

  • Do suggest a headline for your post. Do note that this is not Buzzfeed. No Click baits. We follow the Upworthy rule while deciding the title of an article. Again, we may decide to alter this before publishing. We will be happy to brainstorm ideas with you.
  • Add subheadings, images, bulleted lists, and quotes to present your ideas better. Share the images with alt text in a zip file.
  • Most importantly, give the audience a tangible takeaway. Wrap up with a conclusion and invite the users with a crisp call to action (e.g. for the reader to share on social media)

Additional items needed:

  • Short bio ( Under 200 words sentences)
  • Links to your Twitter account, Linkedin account and website
  • A 200 x 200 thumbnail headshot
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vivek
vivek
Founder at Datability Solutions. Second Venture. Writes about technology, entrepreneurship and mobile. Avid cyclist.

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