Best Internal Linking WordPress Plugins for News and Media Publishers

Last updated on Apr 29, 2024

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Best Internal Linking WordPress Plugins for News and Media Publishers

In this vast and massive digital domain, where every click counts, internal linking is undoubtedly an essential resource for every publisher. It helps create a link between related articles to help visitors navigate the website finding articles that pique their curiosity. Internal linking, or the strategic placement of hyperlinks within your website's content that direct to other pages within the same domain, is an important but frequently overlooked part of SEO and user experience.

Whether you're a seasoned publisher using WordPress or just getting started, understanding the importance of internal linking and choosing the best internal linking plugin will substantially improve your website's performance and reach.

We’ve curated a list of the best internal linking plugins for WordPress, highlighting their features, benefits, and how they might help publishers realize the full potential of internal linking.

How is interlinking beneficial for publishers?

Using internal linking efficiently is your chance to maintain a unified and optimized website that helps search engines as well as page visitors, resulting in increased traffic and engagement on their WordPress sites.

Boosts SEO

Internal linking is the core aspect of on-page SEO. By strategically linking relevant pages within their website, publishers can create a network of interconnected content that signals to search engines the relevance and authority of the website. This can lead to higher rankings in search engine results pages (SERPs) and increased organic traffic.

Search Engines Crawl Pages Better

Internal links allow search engine spiders to explore your page efficiently. Interlinking your pages ensures that all your content is discoverable and indexed by search engines, increasing your website's visibility in search results.

Users Explore Related Articles

Internal linking improves the user experience by directing visitors to relevant articles that they may find interesting or helpful. This keeps visitors hooked to your website and encourages them to explore more. It also lowers bounce rates and enhances overall site navigation.

Increases Time on Site

Engaging internal links can entice users to stay on your website. When visitors are directed to relevant and compelling content through internal links, they are more likely to spend additional time consuming your content, thus increasing the average time spent on site metrics. It is also a great way to familiarize audience with the content on your site, this also increases the chances of converting them into direct visitors.

Best Internal Linking plugins for WordPress

Link Whisper

Link Whisper transforms the time-consuming task of link building into an opportunity for you to have a more optimized site than your competition. Link Whisper, an AI-powered internal linking plugin for WordPress, quietly “whispers” relevant internal link suggestions to help your readers find content on your website.


Link Whisper automatically suggests relevant internal links as you write your content in the WordPress editor. Depending on the number of articles on your site and the importance of your existing content, Link Whisper will recommend dozens or more internal links from the content you're writing or editing.

All you have to do is copy the link and paste it where indicated. And the best part? Link Whisper Premium includes full internal link error reporting, such as broken links and 404 errors, which you can instantly remove.

It is priced at $97 for 1 site and $137 for 3 Site licenses, Link Whisper Premium also adds inbound and outbound links to articles without needing to do so manually. A URL changer allows you to change URLs in multiple posts in one go. This helps fix broken links, 404 errors, and much more that you can quickly fix or remove right from within Link Whisper.


All-in-One SEO (AISEO) is used by over 3 million website owners and SEO specialists currently to improve their SEO rankings.

It's the quickest way to optimize WordPress SEO settings, add schema markup, generate an XML sitemap, add local SEO, track SEO keyword rankings, automate internal linking, perform SEO audits, monitor SEO revisions, connect Google Search Console, and do pretty much everything an SEO Pro would do to rank higher in search engines.


AIOSEO provides clever internal link ideas based on your existing content. You can see the posts it recommends for internal linking, as well as the exact phrase or anchor text from which the link will be created. You can then include them in your content with a single click.

AIOSEO also has a sophisticated Link Assistant tool for creating better internal links. It automatically crawls the links on your WordPress site and generates a detailed Link Report. You can check how many internal links, outbound links, and affiliate links each post and page has.

Apart from having a free version, the basic plan of AIOSEO starts at ₹250/ month for 1 site with Unlimited TruSEO Keywords, Unlimited SEO Audits, and Unlimited Users.

Internal Link Juicer

Internal Link Juicer creates internal links within post text. You don't need to manually link your pages every time you publish new content. Once your keywords are configured, links will be generated automatically. The high-level functionality of Link Juicer allows you to automatically insert internal links into your post. You can tag your posts, pages, and so on with certain keywords, and Internal Link Juicer will use those phrases to include internal links in other posts.


Despite its rich functionality and capabilities, the plugin is lightweight and ready to use. It will not slow down your website at all. The plugin is intended for quick loading and optimal performance by overcoming the problem of generating links by creating its index.

While the free and basic versions of Link Juicer are packed with capabilities and highly customizable, the Pro edition has many more advanced features such as unique link targets and auto keyword import. Internal Link Juicer is priced at $69.99/year for a single site, while a five-site license costs $149.99/year.

Rank Math

Rank Math allows anyone to easily optimize their content using built-in suggestions based on widely accepted best practices. Structured data allows you to easily customize crucial SEO parameters, such as which pages are indexable and how your website should appear in search results.

Founded in 2018 and headquartered in India, Rank Math has swiftly taken the WordPress plugin market by storm, with over 1 million active users.


Rank Math includes everything you need to ensure that your content is optimized to hit the keywords you're seeking, as well as a slew of other tools that can help you improve your SEO. It's simple to use and offers a lot of useful capabilities in the free edition (particularly for on-page SEO), making it a plugin worth considering.

Rank Math's Agency plan costs $49.9 per month. The Business plan costs $20.99 per month, whereas the Pro plan (Perfect For Bloggers, Individuals & Solopreneurs) costs $6.99 per month.

Yoast SEO

Yoast SEO is without a doubt one of the most popular WordPress plugins of all time, having received over 288 million downloads to date.

Yoast SEO has both a free and a premium edition. The premium edition is a comprehensive SEO solution, and it includes an internal linking capability, which is not available in the free version. It works pretty simply: it reads your website's content and suggests internal links.


Yoast SEO's internal link suggestion tool eliminates the need to leave the editor to work on internal linking. It keeps suggesting similar articles as you write, and you can simply copy (or drag) the link into your text. The internal linking tool from Yoast SEO is quite useful in picking up old articles that are best suited to your newest blog post. This allows you to create a superb structure by linking relevant content without overlooking pieces that you may not have considered right away.

Yoast SEO's basic premium solution costs $99 per year for usage on a single site, with discounts available for multi-site licenses.

As you can see, there is no shortage of WordPress plugins for internal inking that add a link automatically. As a publisher, automation helps you to save time and focus on more important duties. Choose a plugin from our list that best matches your requirements.

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