In E-commerce, there is no escaping cart abandonment. The average cart abandonment rate is as high as 69.23%! At desperate times like these, you need to look out for growth hacks to bring users back to the cart. Read on to know how Push Notifications act as a breath of fresh air amongst the clutter that users are entangled in.
Disclaimer - This is not a legal advice for your product/company to comply with GDPR. It is simply our assessment of how it will affect businesses operating in the growth and the marketing domains.
Emotions are hard to control, and they mostly result in spontaneous decisions. Marketers have induced emotions in their campaigns to leverage exactly this. In this article, we will show how emotions have the power to turn the tables. We will then dive into how web push notifications can help you turn emotions into your click weapon.
Metrics in the e-commerce world are often overwhelming. The list is a long one to start with and it only gets longer as you scale your business. Depending upon your scale and stage, you could be tracking anywhere between 10- 55 metrics.
Customer experience is the new competitive battlefield. This is where Amazon slaughtered Ebay and Chubbies Shorts won against Birddogs. Users are becoming wary of the beaten to death marketing techniques, thus hampering their experience. This article talks about taking a fresh approach to improve customer experience, to effectively retain, retarget and engage users using browser notifications.
The average shopping cart abandonment rate is a whopping 69.23%! This is one-third of the sales you can potentially bag. Email has been the rescue boat for quite a lot of e-commerce businesses to tackle cart abandonment until this retargeting weapon came into the picture. Read more to understand how a retargeting strategy based on browser notifications recovers sales that otherwise would have been lost forever.
Doesn't it feel good when you are been acknowledged and given importance? Welcome notification is the first step towards it. Giving a warm welcome becomes essential to show that you appreciate users subscribing to you. It also assures the user that they have successfully subscribed to your website. Thanking people is an essential part to make users feel valued and welcome notification plays a pivotal role in making this happen.