• Publisher Strategies

How To Get Returning Visitors To Your Website

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How To Get Returning Visitors To Your Website

If you're here, I'm sure you're looking for creative and proven methods to get new visitor...

Audience Extension & It’s Growing Popularity in 2020

Ever wonder what that popup message was on the website you were browsing? It most likely a...

Audience Development: Are You doing Enough?

Breaking down the jargons. The idea of audience ownership is often confused as being anti-...

  • 1 min read
  • Sep 10, 2020

How Apple Is Creating Monetization Opportunities For Publishers With iOS 13

Finally under a safe space, app publishers can now advertise on their push notifications i...

Measuring ROI on Audience Development

ROI - the one metric marketing teams live and die by. The one question that is asked by ev...

  • 2 min read
  • Aug 12, 2020

The A-Z of Programmatic Advertising: Key Terms & Acronyms

When it comes to increasing ad revenue for your site or media property, advertisers you’re...

Flywheel Marketing Framework For Beginners

In the subscription economy, the classic funnel approach is increasingly becoming non-rela...

  • 2 min read
  • Jun 19, 2020

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