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Framework To Create A Brilliant Content Plan : Keyword Research

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Framework To Create A Brilliant Content Plan : Keyword Research

If we haven’t said it enough, we’ll say it one more time: The processes you put in place to manage your content marketing will be unique. Your story is (or should be) unique, and so too will be your method for telling it.

Planning is essential in every business. Without proper planning, it all breaks down into shambles. One spends a large amount of time planning the marketing strategy, whether to promote via email, browser push notifications and social media and more than often we miss out on the most important part - the content. Without attractive and intelligently weaved content, all your hard work on your marketing plan goes in vain. Content planning is as essential as any other planning.

“ A job well planned is half done”

One thing that is evident is that we need to understand our target audience, understand their persona to leverage high user engagement. Wouldn't it make sense to mold your content according to the audience persona? Here is where content planning comes in. It's not as easy as people perceive it to be, there is more to it than what meets the eye.

One can hardly find a concise step-wise process to follow and make an outstanding content plan. From keyword research to content creation and content syndication, there were so many suggestions and so many tools. So, I thought, why not start from the basics; give a step by step flowchart illustrating how content planning needs to be done.

The Process Of Keyword Research

This flow chart breaks down the complexity of planning process and crafts a perfect content plan that any content marketer can easily refer, to create a brilliant full-fledged marketing plan.

Here's the first one that talks about Keyword Research.

keyword research in the process of content marketing

 By the end of this process, you must be having quite a handful keywords that are either directly or indirectly pointing out to our business. Creating a new content around all these keywords is not the only option that can help you optimize your site. you can even choose to leverage these keywords in form of feature snippets, paid ads and a lot more.

As a next step the keyword research, we’ll take dig deep in the process of Content Creation in our next post to help you start creating a brilliant content piece leveraging your keyword research.

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Ruchika Sharma
Ruchika Sharma
Ruchika Sharma, the Product Marketer at iZooto is an Art Lover & Creative Writer who likes to sketch in her free time. She dreams of travelling the world someday, all by herself. To connect with her, follow her on Twitter: @Sh_ruchika

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