Brands that send push notifications triggered by behaviors see nine times the engagement than messages blasted in the moment. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. “Kahuna data reveals that customizing delivery time based on user preference results in an average conversion uplift of 384%”, says Andrew Chen. See, how all this makes a huge difference in your push notifications? Don’t worry, we will tell you how and what you need to do.
I bet you wonder, how do big brands like Koovs (Which attracts over 4.87 Million users per month) engage their users and bring that many users to their websites.)
Many marketers feel it is difficult to cultivate user engagement. But one fine day, Koovs acquired 100K subscribers in the span of 6 weeks just by using push notifications.
Freshmenu saw a hike of 43% in visits after using push notifications.
What did they do differently? How did they get so many subscribers in so little time? Let's make it shorter and tell you exactly the things you need to incorporate to achieve it. We will walk you through the detailed anatomy of web notification templates and break it down for you.
Web push notifications don't create miracles unless you make efforts to make it work on your side.
You need to understand that you need to make efforts by doing research and then push out a successful push notification to your user. It is not only about writing a message and pushing to your users.
If you do fewer efforts, you have fewer results.
Almost every e-commerce site is aggressively adopting progressive web apps and implementing web push notifications. Over 100K sites globally are using web push now! This puts the marketer in a tricky situation - The average user now has XX many apps installed apart from the browser. Almost every app is sending a notification to the user’s device and now every 3rd website wants to do that too. What is it that you can do to ensure that your notifications stand out?
The answer lies in making amazing web notification templates that the users can’t resist clicking on. In this cut-throat competition, it is essential to
- Be a notch above the rest.
- Engage your users in a fashion that no one does
- Improvise and think out the box for alluring the bees to the honey
- Provide them constant, reliable and attractive push notifications.
More than 70% of consumers value push notification more than any other form of notification.
Here is where your power of a template comes in. Here are some tips for your templates which will help you stay organized and even better, drive in more traffic.
Here is How Marketers Can Build The Perfect Web Push Notification Template
1.Tell them it’s you
People are getting numerous notifications. So it becomes essential to let them know when your push notification pops up. Add your logo so the users know the push notification is from you.
2.Crown of your template
Never underestimate the potential of a title. Every template needs to have a title, an eye-catching one. The more attractive your headline, the better chances for people to click on it.
Remember phrasing your sentences with minimal words, but also packing it with effective action words on twitter? This is exactly the same. You need to be crispy and to the point when you write copy for notifications. Write all that needs to be conveyed but squeeze in the form of a short message making sure you don't compromise on its effectiveness. Like they say, big things come in small packages.
4.Time for some action
This is the most important part of the template, the "CTA" button. If a user likes what they see, then they would want to go to your website to explore more. If you don’t have a call to action button, all the effort goes in vain. Make sure you place in such a manner that it can’t be missed.
Relevant images should be used to support your text. Make sure to use a lot of white space and make it colorful with small icons which can be added alongside the call to action buttons. Call to action should stand out in the push notification templates and adding colorful elements empowers it better.
6.Add your Landing Page URL
Make a call to action button which will lead the users to your landing page. It is not necessary that users would like to buy things that are only on offer. So make sure you add the URL to your website.
This is what the final product will look like. Wasn't that difficult, was it?
Add Relevant Image
Now you can go ahead and images to your push notifications to make it more attractive and make sure that the users do not miss it. Notifications with images work well. After all, images do speak louder than words. Supporting notifications with images helps users grasp what the notification is all about easily.
Here is an example you an look at-
Key Points that should be Considered
One size doesn't fit all
Segment and customize your audience and send relevant alerts. You need to make sure that you cater their needs and send notifications that are specifically aimed at them. Don’t send a push notification to your Delhi users, for a sale that is happening in Mumbai.The customer needs to feel as if the offer was made just for him/her, therefore, customization is vital. This is where segmentation comes in. See how you can segment your users and provide users with a personalized experience in this article.
Timing is everything
You might have a wonderful template, you might have state of the art products, you might have amazing offers, but it does not translate into clicks unless you time them properly. Users across the globe don't live in the same timezone, so why deliver notifications to them as per your timezone? What is the use of spending so much time designing the “right notification” when it doesn't reach your users when it should? You need to set your push notifications in such a way that it reaches them at the right time. Send timely notifications with iZooto’s ‘local time notification delivery’.
You have a split second to grab the attention of the consumer, and emojis also help a lot. Use emotions that go with your title.
A huge discount will automatically demand attention, but also add that it is only valid for a limited time creates urgency. This is an action-oriented approach which drives more traffic than normal messages. It creates a sense of urgency as they do not want to miss out on the offer.
Substantiate with proof
“2000 products sold in just one day, check out our new collection.” This can trigger an action. This builds curiosity and will compel them to open the website to see what all the hype is about. But make sure you don't give out false claims. In this ever-shrinking world, people will get to know one way or the other.
Price tag it
Instead of screaming from the top of the roof about your offers, show them. Show them the price tag of a product. Let them know what they are up for.
During festivals, everyone will be in a holiday mode, so make the best of it. Let them know you are celebrating too. Make special templates for festivals. Make your template look like it’s celebrating. Most e-commerce websites have a sale going on, so make yourself stand out with catchy festive headlines and images.
Keep in touch with your users. If the users have something in the cart and if a purchase has not been made, remind them. Some people might forget they had saved something they loved in the cart, so it’s always good to send a push notification.
Give them a warm welcome
Notify them once they subscribe to you push notifications. Giving them welcome offers also builds interest in the user's mind.
Feeling like your users are not engaging enough? Let them know about the new offers you have. Bring them back to your site.
All said, make sure you do not suffocate the users with notifications. No one wants to be told the same things a number of times. 78% of those polled said ‘they would immediately delete the app or disable the notification’ if they were unhappy with the push notifications they receive. Now that is a bummer! So go ahead make your template worth clicking on. Trigger the right emotions with visuals and impactful messaging. Check out these 40+ web push notification templates that convert better.