When was the last time you clicked on a banner ad? Chances are it’s been a while and you’ve since forgotten what the ad was about. Over the years, internet users have become oblivious to banner advertising. As Andrew Chen writes, growth is getting hard from intense competition. Here's a graph that exemplifies the sharp decline in performance of retargeting ads.
Adblocker adoption is shooting through the roof. Display ads are barely clicked on. Email is not scalable. In essence, growth is becoming increasingly difficult to sustain. We get it. It is not just user acquisition, user engagement is becoming equally difficult. Extending a layer of automation is obvious to a marketing tool. Here is a guide that talks about how you can use Drip Notification Campaigns to automate redundant tasks and put them on autopilot.
When it comes to Non-Profits, the operating ideology often is very simple. Every drop adds up. Every $ is equally valuable. Read on to know how non-profits can engage their users with the help of specific tools.