• Publisher Strategies

Audience Development: Are You doing Enough?

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Founder at Datability Solutions. Second Venture. Writes about technology, entrepreneurship and mobile. Avid cyclist.

Recent Posts:

Audience Development: Are You doing Enough?

Breaking down the jargons. The idea of audience ownership is often confused as being anti-...

  • 1 min read
  • Sep 10, 2020

Push Notification Opt-in Best Practices

Every curious marketer has this question. No matter whether they are actually interested i...

  • 2 min read
  • Sep 04, 2020

Measuring ROI on Audience Development

ROI - the one metric marketing teams live and die by. The one question that is asked by ev...

  • 2 min read
  • Aug 12, 2020

Flywheel Marketing Framework For Beginners

In the subscription economy, the classic funnel approach is increasingly becoming non-rela...

  • 2 min read
  • Jun 19, 2020

Why Only Web Push Notifications?

If I had a dime for every time someone asked us why only web push notifications, we would ...

  • 2 min read
  • Feb 05, 2019

iZooto @ Shopify Unite 2018

We have been building iZooto for a little over 2 years now and we have slowly but steadily...

  • 1 min read
  • May 02, 2018

[Interview] Retarget your Website Visitors with Personalized Notifications and Drive Conversions

iZooto is an audience re-engagement tool that drives higher conversions, order fulfillment...

  • 7 min read
  • Oct 08, 2017

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