I love 2X2 matrices. They are very powerful and can be used to explain the most nuanced co...

Breaking down the jargons. The idea of audience ownership is often confused as being anti-...

Every curious marketer has this question. No matter whether they are actually interested i...

ROI - the one metric marketing teams live and die by. The one question that is asked by ev...

In the subscription economy, the classic funnel approach is increasingly becoming non-rela...

If I had a dime for every time someone asked us why only web push notifications, we would ...

We have been building iZooto for a little over 2 years now and we have slowly but steadily...