Breaking down the jargons. The idea of audience ownership is often confused as being anti-...

Every curious marketer has this question. No matter whether they are actually interested i...

ROI - the one metric marketing teams live and die by. The one question that is asked by ev...

In the subscription economy, the classic funnel approach is increasingly becoming non-rela...

If I had a dime for every time someone asked us why only web push notifications, we would ...

We have been building iZooto for a little over 2 years now and we have slowly but steadily...

iZooto is an audience re-engagement tool that drives higher conversions, order fulfillment...