• google analytics
  • reports
  • behavior segmentation
  • understanding users

A Step By Step Guide To Understand Users With These Google Analytics Reports

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Pravya Pravin

Pravya Pravin

Pravya Pravin is a Product Marketer at iZooto. An artist who paints not only with words, but also on canvas. She loves exploring places less traveled and wishes to go on a bike trip to the highest motorable road.

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A Step By Step Guide To Understand Users With These Google Analytics Reports

“Understanding users better is the holy grail in e-commerce.” A phrase used over and over again. While there are qualitative ways like conducting focussed group studies, surveys and customer interviews, there is always a quantitative way of looking at user behavior. Something that most of the marketers do not give due importance to. Read on to know what you should be tracking and see what your data can speak.

Aiming For The Sixth Star: Your How-to Guide On Winning Customer Reviews

Sometimes products seem to be less glorious than they deserve to be, just because they aren’t backed by customer reviews. Reviews have the power to shape opinions within seconds. 90% of customers say buying decisions are influenced by online reviews! Read on and decide for yourself if reviews is something that needs to be a part of your plan of taking your online store to the next level.

How To Deal With Browse Abandonment In E-Commerce

97% of first-time users leave an e-commerce store without buying! 85% of these users never add anything to cart. Marketers apply brute force to recover abandoned carts, but few of them know that 42% of revenue is generated from browse abandonment campaigns. Read on to know how you can engage and retarget window shoppers, and ignite the desire to purchase.

How To Create An Awesome About Us Page That Converts (For E-commerce Stores)

When you start off with a new store, you might get caught in a whirlpool and end up being just ‘another store’ in this noisy e-commerce realm. To stand out, you will need more than just an attractive e-commerce store and amazing products. Read on to know how an About Us page can help you build trust to get cash flowing.

Win Hearts And Drive Revenue With These 20 Discounting Strategies

Discounting comes across as the nitro booster your store needs, to supercharge sales. At times you might have to cut down on the price at your expense, but the juice will definitely be worth the squeeze. This article will take you through discounting strategies according to the stage your store is in, to make this magical formula do wonders.

Playbooks To Engage And Re-target Effectively [Product Update]

We had seen some amazing results from the first two Playbooks that we released. Needless to say, we are super excited to see how the next set of Playbooks work for you.

Fault In Your Attribution - Are You Crediting The Right Channels?

In the final tally of the Pelicans vs Nets, Rajon Rondo had scored 2 points - lowest in his entire basketball team. Yet, he made it to the record books which were untouched for the last 21 years. He did something that not only won the game for the Pelicans but had the bookkeepers rewrite records. It took Rondo only 30 minutes to break the dry spell of 21 years and secure a spot in the exclusive 25 assists club; the shortest amount of time any of the 7 players who have assisted 25 shots in a single game, creating 58 points, the most by any player in the game over the past 20 seasons.

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