Eirini Kafourou handles communications for Megaventory, the online inventory management system that can help small businesses synchronize stock and manage purchases and sales over multiple stores.
Running an online business is hard enough. Marketing of Cloud based SaaS product is different from other marketing; to start with, it is a B2B product. It might not make sense to users in the first go. It is constantly evolving due to the never ending innovations in technology, making it difficult to keep the users updated. A SaaS startup faces numerous hurdles, especially when it comes to building their subscriber base.
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