• product bundling
  • personalized suggestions

Product Bundling: How to Boost Average Cart Value by Combining Your Merchandise

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Laura Gayle

Laura Gayle is a full-time blogger at BusinessWomanGuide.org

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Product Bundling: How to Boost Average Cart Value by Combining Your Merchandise

The Internet has revolutionized how people buy things, but the psychology of marketing and persuading people to buy hasn't changed. The power of suggestion is as strong as it has ever been, and people love a good deal as much as they ever have. Have you ever upgraded to a combo meal because a fast food clerk asked if you wanted “fries with that” or because you saw a photo showing an ice cold drink and side dish next to the sandwich you were about to order? Have you ever bought more groceries than you needed because of a “buy two, get one free” offer?

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